Case study · Website
A bilingual SaaS website for a two-region go-to-market
DocuClass Lite · SaaS · Document management · LATAM & US · 2020 to 2021
- markets launched from one website
- 2
Challenge
DocuClass Lite was the self-service version of an enterprise document management platform. It needed its own website to launch in Latin America and the United States, with a trial flow that did not depend on sales.
Approach
- Positioning for small and mid-sized companies, separate from the enterprise product
- Bilingual website in Spanish and English with market-specific pricing pages
- Free-trial signup flow integrated with the product and the CRM
- SEO-ready structure for launch content in both languages