Case study · B2B Campaigns
Virtual events that grew past 100 attendees
Close2U · B2B services · Peru · 2024
- visits after launching the event landing page
- 3×
- attendees per virtual event
- 100+
Challenge
Close2U used virtual events to generate leads, but attendance depended on invitations and replying to each registration by hand, so every session was a gamble.
Approach
- A dedicated landing page for each event, built around registration
- Automatic replies to everyone who registered
- Automated reminders before each event to turn registrations into attendance