Case study · B2B LinkedIn
A social presence built on expertise and partner events
Axxon Consulting · IT consulting · Microsoft & Salesforce partner · LATAM · 2022 to 2024
- followers, up from 8K
- 25K
- audience growth
- 3.1×
- to grow the community
- 12 mo
Challenge
Axxon had strong relationships with Microsoft and Salesforce but almost no voice on social media. Posts were sporadic, off-brand, and disconnected from the events and workshops the team ran with its partners.
Approach
- Defined four content pillars: industry insight, client results, partner news, and culture
- Launched a monthly editorial calendar with a consistent weekly cadence
- Promoted co-hosted Microsoft and Salesforce workshops before, during, and after each event
- Activated leadership profiles with regular thought-leadership posts