Case study · B2B SEO
From brochure website to organic lead engine
Axxon Consulting · IT consulting · Microsoft & Salesforce partner · LATAM · 2022 to 2024
- monthly organic visitors, up from 892
- 2,500
- organic traffic growth
- 2.8×
- to nearly triple organic traffic
- 4 mo
Challenge
Axxon’s website described its services but did not rank for any of them. Buyers searching for Dynamics 365 or Salesforce implementation partners in Latin America found competitors first.
Approach
- Keyword mapping by solution, industry, and country across Spanish-speaking markets
- New solution pages for each Microsoft and Salesforce offering
- Guides and case content aimed at IT and operations decision-makers
- Technical fixes for speed, indexation, and structured data