Case study · B2B Campaigns
Paid campaigns that turned events into an acquisition channel
Axxon Consulting · IT consulting · Microsoft & Salesforce partner · LATAM · 2023 to 2024
- average in-person attendees per event
- 35
- average virtual attendees per webinar
- ~100
Challenge
Axxon ran webinars and in-person events for different industries, but attendance depended on personal invitations and partner lists. Events were a cost, not a predictable source of new business.
Approach
- Industry-specific campaigns for each event, targeted by role and company
- Registration landing pages with forms synced to the CRM
- Confirmation and reminder sequences to turn registrations into attendance
- Post-event follow-up that handed engaged attendees directly to sales